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What Is The Secret Of Heavy Duty Trucks Success?
Time：10-30-2023

By divesting itself of its ancillary businesses and focusing on its main business. Heavy Duty Truck has made a breakthrough.

Following its commitment to focus on its main business without distractions.  It achieved a transformation in 2020. Its economic indicators in the first three quarters have already exceeded those of the whole of 2019, and it has successfully stepped up to the top level of the Chinese commercial vehicle industry.

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-- At its annual business meeting in 2019, CNHTC set the tone for divesting its non-main businesses. After the successive elimination of operating projects such as real estate, hospitals, and property, CNR has focused on its main business of commercial vehicles and is thus better able to bear the weight of the epidemic.


-- In 2020, Heavy Industry Corporation achieved a significant improvement in all aspects of its performance. The figures show that CNR achieved a 48.4% year-on-year increase in revenue and a 65.5% year-on-year increase in profit. Commercial vehicle production and sales broke a new record of 500,000 units on 29 December, up 68.8% year-on-year, with heavy truck sales exceeding 300,000 units, up 67.4% year-on-year. In addition, its industrial value added increased by 51.4% year-on-year, and tax paid increased by 41.5% year-on-year.


--  China’s first heavy-duty vehicle was the Yellow River JN150 eight-ton truck, which was born in 1960 at the Jinan General Automobile Manufacturing Plant (built-in 1930), the predecessor of Heavy Duty Truck Corporation and known as the cradle of China’s heavy-duty automobile industry. It was born in the Jinan General Automobile Manufacturing Plant (founded in 1930), the predecessor of it, which is known as the cradle of China’s heavy-duty vehicle industry. It has a history of 90 years, and the Yellow River brand carries the memories and sentiments of a generation of people.

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--The rebranding of the high-end national brand Yellow River has laid a solid foundation for the layout of Heavy Duty Truck in the high-end trunk logistics tractor market. The new generation of Yellow River heavy-duty truck, launched on 16 September, has an innovative low wind resistance design, with a wind resistance coefficient of less than 0.4, the lowest among mass-produced heavy-duty trucks in the world. With a fuel-saving effect of 8-10% at 70 km, it has gained a dominant position in the heavy truck market.


--Through the huge investment in R&D, It has formed a quality and high-quality product matrix and market layout with the three brands of Huanghe, Shante, and howo, and continuously The product performance has been upgraded to enhance the comprehensive strength of the products. The product line of Shante truck was broadened from the C series to the G series, further improving the market segmentation plan and focusing on key markets, which achieved a breakthrough in the context of the expansion of infrastructure projects and the corresponding policy support last year.


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